Coffee has become the most consumed beverage in the world now. However, the average sugar intake of coffee lovers around the world has far exceeded the maximum quantity regulated by World Health Organization. This raised a serious social problem. Coffee and tea drinks producers have to provide healthy sugar substitues for consumers as more and more country governments begin to impose the sugar tax. Now raising numbers of consumers tend to choose natrual-based tabletop sweetener after the artificial ones having been popular for many years. The most popular natural sweetener now is stevia and its related tabletop sweetener. Stevia can be blended with other sugar to make tabletop sweetener. The final product offers excellent taste and is easy to dissolve. The cost is also relatively low while the supply can be more sustainable.
Data Bridge’s market report points out that,
The tabletop sweetener market worth 2.3 billion dollars and is expected to reach 4.7 billion dollars in 2029. The CAGR between 2022-2029 is estimated to be 9.40%.
Cosumer’s preference: stevia+sugar alcohol+sweet flavoring
Reb A series and GSG series debitterized products can be blended with sugar alcohol to help enhance its sweetness and greatly reduce costs. The taste of final product is similar to sucrose.
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